8 Week Physique · PER4ORM

The problem

Sound familiar?

You're putting the work in. Lifting weights, hitting the cardio machines, trying to get your steps in. And you're doing it around a busy job, keeping your partner happy, keeping the kids entertained, and still trying to have a social life. You juggle it pretty well, all things considered. But you catch yourself in the mirror after a shower, or in a photo someone's tagged you in, and your body has nothing to show for any of it. Same belly. Same shape.
Monday to Thursday you're on it. Healthy lunches at work, a HelloFresh or some decent home cooking for dinner, sessions done, feeling good about yourself. Then Friday comes. A quiet one at the pub turns into a crazy one till 2am, a quick bite to eat turns into three courses, and what was meant to be a clean(ish) Saturday becomes a write off. By Sunday night you're promising yourself you'll start again on Monday. Again. And you're getting sick of hearing yourself say it.
In the gym you work hard, but there's no plan or structure. You don't track your lifts, so you've no idea if you're lifting more than you were three months ago. You do what you did last time, or whatever machine's free, or whatever you saw on Instagram that morning. You get a sweat on and hope that it's enough. Deep down you know it isn't.
Every now and then, you decide to go all in. Five sessions a week, eating 100% clean, early alarms, the lot. It feels brilliant for about ten days. Then a work do or a weekend away knocks you sideways, and because there was never a plan for it, the whole thing unravels. So you're either all in or completely off, and you can't seem to break the cycle. You're not lazy. You've proved that. You just can't make it stick.

None of this is a willpower problem. You're missing a structure built around your actual life. That's what you're getting here.

Client progress, before and after 8 weeks

These people were just like you.

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£99 · Starts 7th September

Inside the programme

Everything you get.

8 Week Physique is a rapid physique development programme. Eight weeks of proper coaching, built to change how you look and how you feel about how you look. It's not meant to be easy. It's built to challenge you, and that's exactly why it works.

Training built to change you

Choose a 2, 3 or 4-day physique split to suit your week. Every session is mapped out, and every week is more challenging than the last, so your body is constantly forced to adapt and change. That's what builds the physique you've been chasing. No more winging it, and finally some results to show for your effort.

Cardio that earns its place

Two options for non-lifting days. Build an aerobic base if your engine needs work, or push your VO2max if you've already got one. Fitter, leaner, and not a minute wasted on the treadmill for the sake of it.

Nutrition that survives a weekend

Personalised calorie, macro and habit targets built around your goal and your diary. Wedding, work do, weekend away? Tell me and we'll plan around it, so your weekends are no longer spent undoing all of your hard work. Get this right and you're ahead of 90% of people.

A coach in your pocket

You check in every week and I go through the lot. Training, nutrition, sleep, and any questions you've got. Send me a video of any lift and you'll get it back with what to fix, so every single rep gives you the maximum benefit. These check-ins keep you motivated and on track, so you don't give up like every other time you've tried.

People in the same boat

A WhatsApp group of people with the same busy jobs, the same social weekends and the same goal as you. Wins, wobbles and a weekly challenge to keep things fun when motivation dips.

Proof, not guesswork

Photos and measurements from day one, then tracked every week. Eight weeks later you'll have the side-by-side to prove it, and you'll be making changes that you and everyone around you can really start to notice.

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£99 · Starts 7th September

The process

How it works.

Pay and you're in

Grab your space below and you'll get an email straight away walking you through exactly how the whole thing works and what happens next.

Follow the instructions in that email

Join the WhatsApp group, get set up on the app and download your training plan. All laid out for you, nothing to work out for yourself.

7th September · the hard work starts

Your training, your targets, your check-ins. Eight weeks of showing up and doing the work properly.

Eight weeks later · look back

Line up the photos, look at the numbers, and enjoy the fact that your body finally reflects the work you put in.

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£99 · Starts 7th September

Your coach

Who's running this?

I'm Ryan. Online coach and fitness enthusiast. Marathons, ultras, Hyrox and a lot of years under a barbell.

Before coaching I worked in recruitment, so I know first-hand what the corporate lifestyle does to your training and your waistline. The work events, the client dinners, the mates who fancy a pint. I've lived it, and I've learned how to work around it.

8 Week Physique is the exact approach I use with my 1-1 clients, run as a group. Same structure, same standards, a fraction of the price. And I'll be straight with you throughout. If you slip, you'll hear about it, in a way that gets you moving again rather than making you feel like an idiot.

There's no best method and no best diet. Only the best one for you.

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£99 · Starts 7th September

Intake one

What the first group said.

Eight weeks, done properly. Here's what they had to say about it.

Never thought I'd enjoy a weight loss programme, but seeing progress each week is so motivating - and proof that your formula works! I've enjoyed having a weights programme to follow again, and managed a bodyweight pull-up for the first time in years. Basically - everything is better.

Becky · Intake one

During the course I was able to navigate meals out with friends, a holiday in Spain, swam the furthest I have for 21 years and even felt confident enough to step into a gym for the first time in years. I now feel a lot more confident, fitter and stronger than I have done for a long time.

Kate · Intake one

The structure, guidance and accountability made such a difference, and I feel I've come away with not only great results, but also the knowledge and confidence to maintain them going forward.

Matt · Intake one

It's so nice to see results and genuinely feel better and more confident. Clothes fit better, I feel better and look better. It's been the kick up the arse I needed - thank you!

Amy · Intake one

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£99 · Starts 7th September

Straight talk

Is this for you?

This is for you if…

You're done guessing. You want to walk into the gym knowing exactly what you're doing, instead of using whichever machines happen to be free that day.
You've got 2-4 sessions a week in you, and you want them to actually count for something this time.
You need help navigating the weekends. You want a plan for each one that juggles the demands of a busy social life and leaves room for flexibility, without sacrificing your results.
You want someone checking your work every week. Looking at your lifts, your food, your photos, and telling you straight what to change.
You want to put a shirt on in eight weeks and see the difference, and have someone else notice it too.
You're sick of starting again every Monday. You want this to be the last time you start.

It's not for you if…

You won't track the basics. Training, food, check-ins.
You're not open to being coached. New methods, new habits, honest feedback.
You want a bespoke programme written from scratch. That's what 1-1 coaching is for.
You want the results without doing the work.

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£99 · Starts 7th September

Next intake

Kicks off 7th September.

Spots are limited so the group stays coachable. Once they're gone, they're gone.

£99 £150

Early bird price. £150 once these are gone.

Your choice of a 2, 3 or 4-day training split
Cardio programming for non-lifting days
Personalised calorie, macro and habit targets
Weekly check-ins with form video feedback
WhatsApp group and weekly challenges
Photos and measurements tracked from day one

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Secure payment via Stripe · One payment, no subscription

Questions

Before you ask.

When does it start?

Monday 7th September 2026. Everything else you need lands by email as soon as you've grabbed your space.

How does online coaching actually work?

It's not Zoom workouts. You train in your own time, at your own gym. Your programme, targets and check-ins all run remotely: you log your training and food, I review everything each week, and the WhatsApp group is there in between. No matching diaries with a PT.

How much time do I need?

Depends on the split you choose. Two, three or four lifting sessions a week, plus optional cardio if you want it. If you genuinely can't give it that right now, wait for a block when you can.

Do I need a gym?

The programme is built around gym training. Barbells, dumbbells, machines. If your setup is different, mention it when you sign up and we'll see what's workable.

Do I have to track my food?

You'll track calories and macros, with simple habit targets alongside. Exactly what you track is adjusted to your experience and ability, and your targets are personalised to you. If you can log your food in an app, you can do this.

What if I'm on holiday during the 8 weeks?

Not a problem at all, and please don't put it off because of one. Tell me when you sign up and I'll coach you through it — what to do with your training while you're away, how to handle the food and drink, and how to come back without having undone anything. You get to have a proper holiday and still finish the eight weeks with the result. Learning how to do that is half the point.

I'm fairly new to training. Is it for me?

Yes, as long as you're prepared to try. Everything is laid out, the progressions are built in, and I'm on hand when you're not sure about something. If you've trained before, even if it's been a while, you'll be right at home.

What happens after the 8 weeks?

The eight weeks is the start, not the whole story. You'll finish with a plan you understand, targets you can hit and the option to carry on into 1-1 coaching. Last intake, every one of those spots went.

How much does it cost?

£99 early bird while they last, then £150 full price. One payment, no subscription, no auto-renewal.